April 2026 Performance Report
Download a pre-rendered PDF that matches this page exactly (no browser reflow).
Download PDF
April 2026 Call Performance Report
Call Analytics & Contractor Performance
April 2026
Prepared May 13, 2026
Data Source: GoHighLevel Contact Exports
Section 01
April Summary & Forward Outlook
Top-level summary and what to watch heading into May
April 2026 tells a story of opportunity meeting constraint. Inbound call volume reached 86 contacts — the second-highest month of 2026 — confirming that marketing reach and brand presence remain solid across the Chicagoland service area. The challenge is that contractor capacity didn't keep up: unanswered calls more than doubled compared to March (35 vs 16), pulling the answer rate down nearly 19 points.
Verified job production remained solid at 27 verified jobs in April, though down from March's standout 35. The contractor network continues to deepen, with 19 contractors receiving calls in April compared to 16 in March. Several smaller-volume contractors (Goodberlet, Old World, Omega, Ravinia, Terry, Bishop) demonstrated they can convert at high rates when given the calls.
296
YTD 2026
Contacts (Jan–Apr)
What to watch in May:
- Volume direction — does April's 86 represent a new baseline, or was it a spring spike?
- Top performers' capacity — Aleck (19 calls) and Norman (12 calls) accounted for 36% of volume but 51% of missed calls
- New contractor performance — five contractors closed 100% of their April calls on small samples; will they sustain it at higher volume?
- Bristol concentration — 10 calls from a single market is unusual; worth confirming routing is optimal
Opportunity Area: The 35 unanswered calls in April represent direct lost revenue. At current close rates, those 35 calls would have produced roughly 11 additional verified jobs. A dedicated call answering solution — ensuring every inbound call is picked up, qualified, and routed to an available contractor — would have a measurable impact on close rate and revenue. This becomes more urgent as volume continues to grow.
April 2026 Performance Report — Confidential
Section 02
Executive Summary
April 2026 performance overview with comparison to Q1 2026
86
Total Contacts
April 2026
35
Unanswered
40.7% of total
27
Verified Jobs
31.4% close rate
59.3%
Answer Rate
51 of 86 calls
April 2026 delivered 86 inbound contacts routed to contractors across the Chicagoland service area — a 14.7% increase in volume compared to March 2026 (75 contacts) and the second-highest volume month of 2026 so far. This continues the strong inbound momentum established late in Q1.
The bigger story in April is the significant pullback in answer rate, which fell from March's 78.7% peak to 59.3%. The close rate also dropped from 46.7% in March to 31.4% in April — essentially flat versus the Q1 average (31.4%). With 35 calls going unanswered — more than double March's 16 missed calls — contractor capacity emerged as a clear bottleneck. Every missed call represents potential revenue lost to a competitor.
Data Note: All figures exclude solicitation calls, spam, and non-service contacts (filtered during data processing). Contacts are filtered by Last Activity in April 2026 — contacts whose Last Activity falls in April are counted, regardless of when they were originally created (some may be repeat customers from earlier months). Of the 137 raw rows in the April export, 51 were solicitation/spam/junk, leaving 86 verified service inquiries. An additional 24 contacts were answered but not tagged as verified jobs — many of these likely converted into booked work that was not confirmed in the system. The actual close rate is likely higher than reported.
+14.7%
Volume Growth
vs March 2026
19
Contractors Receiving
Calls in April
Section 03
April vs Q1 2026 Comparison
How April 2026 compares to the three months of Q1 2026
JANUARY
94
total contacts
FEBRUARY
41
total contacts
APRIL ★
86
total contacts
| Month |
Total |
Answered |
Unanswered |
Verified Jobs |
Other |
Answer Rate |
Close Rate |
| January 2026 |
94 |
20 |
74 |
16 |
4 |
21.3% |
17.0% |
| February 2026 |
41 |
25 |
16 |
15 |
10 |
61.0% |
36.6% |
| March 2026 |
75 |
59 |
16 |
35 |
24 |
78.7% |
46.7% |
| April 2026 ★ |
86 |
51 |
35 |
27 |
24 |
59.3% |
31.4% |
| YTD Total (Jan–Apr) |
296 |
155 |
141 |
93 |
62 |
52.4% |
31.4% |
April was the second-busiest month of 2026 so far, behind only January's 94 contacts. The volume increase over March (+14.7%) was meaningful, but the impact on answer rate was significant — falling nearly 19 percentage points. April produced 27 verified jobs, down from March's 35, despite handling 11 more total calls. The bottleneck shifted from lead generation to lead capture.
Year-to-Date Context: Through four months of 2026, Plumbers 911 Chicago has handled 296 inbound contacts with 93 verified jobs — a 31.4% close rate. The 141 unanswered calls represent the single largest opportunity for revenue capture in 2026.
Section 04
Contractor Performance — April 2026
Call outcomes by contractor, sorted by total volume
| Contractor |
Total Calls |
Answered |
Unanswered |
Verified Jobs |
Answer Rate |
Close Rate |
| Aleck | 19 | 9 | 10 | 7 | 47.4% | 36.8% |
| Another | 15 | 9 | 6 | 4 | 60.0% | 26.7% |
| Norman | 12 | 4 | 8 | 3 | 33.3% | 25.0% |
| David Soltwisch | 5 | 2 | 3 | 1 | 40.0% | 20.0% |
| Bishop | 4 | 3 | 1 | 3 | 75.0% | 75.0% |
| PJF | 3 | 2 | 1 | 0 | 66.7% | 0.0% |
| Berwyn | 2 | 1 | 1 | 0 | 50.0% | 0.0% |
| Fidelity | 2 | 1 | 1 | 0 | 50.0% | 0.0% |
| Goodberlet | 2 | 2 | 0 | 2 | 100.0% | 100.0% |
| Johns Service & Sales | 2 | 1 | 1 | 1 | 50.0% | 50.0% |
| Old World | 2 | 2 | 0 | 2 | 100.0% | 100.0% |
| Sherman | 2 | 1 | 1 | 0 | 50.0% | 0.0% |
| Gs R | 1 | 0 | 1 | 0 | 0.0% | 0.0% |
| HT Strenger | 1 | 1 | 0 | 0 | 100.0% | 0.0% |
| John J Cahill | 1 | 0 | 1 | 0 | 0.0% | 0.0% |
| Omega | 1 | 1 | 0 | 1 | 100.0% | 100.0% |
| Ravinia | 1 | 1 | 0 | 1 | 100.0% | 100.0% |
| Terry | 1 | 1 | 0 | 1 | 100.0% | 100.0% |
| Unassigned* | 10 | 10 | 0 | 0 | 100.0% | 0.0% |
| April Total | 86 | 51 | 35 | 27 | 59.3% | 31.4% |
*Unassigned: 10 contacts (11.6%) did not have a city tag in the system, so the routed contractor could not be identified from the data. These are included in monthly totals but separated from individual contractor metrics.
19 contractors received calls in April. Among contractors with 3 or more calls, Bishop led with a 75% close rate (3 verified jobs from 4 calls), followed by Aleck at 36.8% (7 verified jobs from 19 calls — the highest absolute count). Aleck and Another together handled 40% of April's call volume (34 of 86 calls), with combined performance of 52.9% answer rate and 32.4% close rate.
Capacity warning: Aleck and Norman together missed 18 calls in April — over half of all missed calls (35). These two contractors received 36% of April volume but accounted for 51% of unanswered calls. Either workload redistribution or supplemental coverage during peak hours could meaningfully improve the overall answer rate.
Section 05
Service Area & Top Markets
Geographic distribution of April 2026 inbound calls
April 2026 calls originated from 48 distinct cities and communities across the greater Chicagoland area. Bristol led all markets with 10 calls — notable concentration in the southwest service area routed primarily to Another. The top markets by inbound call volume are shown below.
1Bristol10 calls
2Oak Brook7 calls
3Joliet3 calls
4La Grange3 calls
5Blue Island2 calls
6Calumet City2 calls
7Island Lake2 calls
8New Lenox2 calls
9Oswego2 calls
10Park Forest2 calls
11Romeoville2 calls
12South Holland2 calls
13University Park2 calls
Section 06
Key Insights & April Sentiment
What the April 2026 numbers tell us
+14.7%
Sustained Volume Growth
April delivered 86 contacts, up from March's 75 — the second-highest month of 2026 after January. Inbound lead flow is holding firm at elevated levels, validating the marketing investment.
35 Missed
Capacity Pressure Returned
Answer rate fell from 79% in March to 59% in April. With 35 missed calls vs March's 16, the unanswered count more than doubled — a clear capacity signal as volume scales.
27 Verified
Verified Job Production
April delivered 27 verified jobs — solid output that nearly doubles February's 15, though down from March's standout 35. Combined with 24 "Other" answered contacts that likely include additional unverified bookings, the true number is likely higher.
19
Wider Contractor Activation
19 contractors received calls in April, up from 16 in March. New entrants like Goodberlet, Old World, Omega, Ravinia, and Terry each delivered 100% close rates on their calls. Network depth continues to expand.